2021 Sturgis Motorcycle Rally is Revving up for 81st Anniversary in August

The 2021 Sturgis Rally rips off the starting line as rally venues like the Sturgis Buffalo Chip announce Kid Rock live in concert along with a $30,000 prize giveaway.   Anyone who may have questioned whether the 81st Anniversary of the Sturgis Rally was still on can stop now. Sturgis Rally venue and organizers Sturgis Buffalo Chip ripped off the starting line today with Kid Rock and a massive King of Sturgis $30,000 prize vacation giveaway for the first major announcements set for the August 6-15, 2021 Rally. Other rally entertainment and activities being planned include military tributes, Wall of Death stunt shows, […]

Is the Sturgis Motorcycle Rally Canceled?

Is Sturgis Canceled? The Sturgis Motorcycle Rally Is Not Canceled! Over 50 local businesses confirm they will be open and hosting the Sturgis Motorcycle Rally. (listed below) Over the past few months the question that has been on everyone’s mind is – will the Sturgis Motorcycle Rally be canceled?  “You can’t cancel what you don’t own,” said Randy Peterson, owner of Sturgis.com, the original website dedicated to promoting the Sturgis Motorcycle Rally. “You can choose to participate or choose not to participate, but the Sturgis Rally will still go on regardless of what the City of Sturgis chooses.” Consensus among […]

2020 Sturgis Motorcycle Rally Moves Forward With Or Without The City

Is Sturgis Canceled? The Sturgis Motorcycle Rally Is Not Canceled! Over 50 local businesses confirm they will be open and hosting the Sturgis Motorcycle Rally. (listed below) Over the past few months the question that has been on everyone’s mind is – will the Sturgis Motorcycle Rally be canceled?  “You can’t cancel what you don’t own,” said Randy Peterson, owner of Sturgis.com, the original website dedicated to promoting the Sturgis Motorcycle Rally. “You can choose to participate or choose not to participate, but the Sturgis Rally will still go on regardless of what the City of Sturgis chooses.” Consensus among […]

STURGIS RALLY TRADEMARK OFFICIALLY STRUCK DOWN!!!

IT’S ABOUT TIME! Who owns the rights to “Sturgis”? After more than a decade of battling, there is finally a firm answer to this question—we all own it because it is in the public domain. This means that any business planning to use the words “Sturgis,” “Sturgis Rally & Races” or “Sturgis Motorcycle Rally” may do so without any fear of getting themselves into legal hot water. Sturgis Motorcycle Rally, Inc.(SMRI) may no longer attempt to claim ownership of the “Sturgis,” “Sturgis Motorcycle Rally” or “Sturgis Rally & Races” trademarks according to an order issued by Federal Judge Jeffrey Viken. […]

COVID-19 Update: Sturgis Rally 80th Moving Forward as Planned

Updated May 29, 2020 We would like to take a moment to let you know that we are monitoring the coronavirus situation closely. The Sturgis Rally is months away and experts predict the coronavirus will have peaked and continue to be in decline before the end of summer.​ The president recently announced plans to reopen the economy and businesses. South Dakota Governor Kristi Noem released an executive order on April 28 that included South Dakota’s “Back to Normal” plan. We continue to remain optimistic. The rally is still on and has NOT been postponed. Since the Sturgis Motorcycle Rally is put […]

HARLEY-DAVIDSON SOFTAIL STANDARD IS BACK

 NEW HARLEY-DAVIDSON® SOFTAIL® STANDARD UNLOCKS THE ESSENTIAL CRUISER EXPERIENCE Milwaukee-Eight® V-Twin Performance and Lean Bobber Style Ready For Customization MILWAUKEE (February 24, 2020) – The new Harley-Davidson® Softail® Standard motorcycle offers the essential Harley-Davidson cruiser experience: a lean bobber profile steeped in attitude, the dynamic performance of the Harley-Davidson Softail chassis, and the unrelenting power of the Milwaukee-Eight® V-Twin powertrain. Featuring classic Vivid Black paint and highlighted with gleaming chrome and polished finishes, the Softail Standard model is a Harley-Davidson motorcycle presented in its most elemental form. The contrast of black and bright components gives the Softail Standard motorcycle a […]

SOFTAIL STANDARD IS BACK?

NEW HARLEY-DAVIDSON® SOFTAIL® STANDARD UNLOCKS THE ESSENTIAL CRUISER EXPERIENCE Milwaukee-Eight® V-Twin Performance and Lean Bobber Style Ready For Customization MILWAUKEE (February 24, 2020) – The new Harley-Davidson® Softail® Standard motorcycle offers the essential Harley-Davidson cruiser experience: a lean bobber profile steeped in attitude, the dynamic performance of the Harley-Davidson Softail chassis, and the unrelenting power of the Milwaukee-Eight® V-Twin powertrain. Featuring classic Vivid Black paint and highlighted with gleaming chrome and polished finishes, the Softail Standard model is a Harley-Davidson motorcycle presented in its most elemental form. The contrast of black and bright components gives the Softail Standard motorcycle a […]

Legendary special operations veteran to speak at the Rushmore Veterans Ride

The Largest Music Festival in Motorcycling has announced the full two-week lineup of world-class sturgis motorcycle rally concerts, professional racing, legendary bike shows and seriously fun events will take place during its 38th annual event. The lineup includes Keith Urban, Disturbed, Toby Keith, Snoop Dogg, Godsmack, George Thorogood and the Destroyers, Styx, Collective Soul, Dee Snider, Volbeat, Theory of a Deadman, Zakk Sabbath and others. The now 30+ entertainment acts in the lineup appear alongside the festival’s races and bike shows on the Buffalo Chip’s limited-edition 2019 commemorative poster. The full list of bands scheduled for 2019, the official lineup […]

2019 Sturgis Buffalo Chip Concerts

The Largest Music Festival in Motorcycling has announced the full two-week lineup of world-class sturgis motorcycle rally concerts, professional racing, legendary bike shows and seriously fun events will take place during its 38th annual event. The lineup includes Keith Urban, Disturbed, Toby Keith, Snoop Dogg, Godsmack, George Thorogood and the Destroyers, Styx, Collective Soul, Dee Snider, Volbeat, Theory of a Deadman, Zakk Sabbath and others. The now 30+ entertainment acts in the lineup appear alongside the festival’s races and bike shows on the Buffalo Chip’s limited-edition 2019 commemorative poster. The full list of bands scheduled for 2019, the official lineup […]

Peace*Love*Happiness Teams Up with Biker Belle’s Ride

Peace*Love*Happiness Teams Up with Biker Belle’s Ride Celebrate the fastest growing segment of motorcycle enthusiasts while raising funds for worthy local charities. This year Peace*Love*Happiness is teaming up with the very cool Biker Belle’s ride in Sturgis! This moto-centric event is an opportunity to connect with women who are shaping the motorcycle industry, driving change and breaking long held traditions. The ride will be August 6th and take off from the Lodge at Deadwood and end at the Buffalo Chip! Register Now Upgrade your experience! VIP passes help support the Biker Belle’s mission to raise funds for worthy charities. Your […]