STURGIS RALLY TRADEMARK OFFICIALLY STRUCK DOWN!!!

IT’S ABOUT TIME! Who owns the rights to “Sturgis”? After more than a decade of battling, there is finally a firm answer to this question—we all own it because it is in the public domain. This means that any business planning to use the words “Sturgis,” “Sturgis Rally & Races” or “Sturgis Motorcycle Rally” may do so without any fear of getting themselves into legal hot water. Sturgis Motorcycle Rally, Inc.(SMRI) may no longer attempt to claim ownership of the “Sturgis,” “Sturgis Motorcycle Rally” or “Sturgis Rally & Races” trademarks according to an order issued by Federal Judge Jeffrey Viken. […]

COVID-19 Update: Sturgis Rally 80th Moving Forward as Planned

Updated May 29, 2020 We would like to take a moment to let you know that we are monitoring the coronavirus situation closely. The Sturgis Rally is months away and experts predict the coronavirus will have peaked and continue to be in decline before the end of summer.​ The president recently announced plans to reopen the economy and businesses. South Dakota Governor Kristi Noem released an executive order on April 28 that included South Dakota’s “Back to Normal” plan. We continue to remain optimistic. The rally is still on and has NOT been postponed. Since the Sturgis Motorcycle Rally is put […]

SOFTAIL STANDARD IS BACK?

NEW HARLEY-DAVIDSON® SOFTAIL® STANDARD UNLOCKS THE ESSENTIAL CRUISER EXPERIENCE Milwaukee-Eight® V-Twin Performance and Lean Bobber Style Ready For Customization MILWAUKEE (February 24, 2020) – The new Harley-Davidson® Softail® Standard motorcycle offers the essential Harley-Davidson cruiser experience: a lean bobber profile steeped in attitude, the dynamic performance of the Harley-Davidson Softail chassis, and the unrelenting power of the Milwaukee-Eight® V-Twin powertrain. Featuring classic Vivid Black paint and highlighted with gleaming chrome and polished finishes, the Softail Standard model is a Harley-Davidson motorcycle presented in its most elemental form. The contrast of black and bright components gives the Softail Standard motorcycle a […]

9 Essential Motorcycle Safety Tips for New Riders

Experience is everything in riding. According to the National Highway Traffic Safety Administration (NHTSA), over 5,000 people die in motorcycle crashes each year, with many deaths “attributed to lack of experience or failure to appreciate the inherent operating characteristics and limitations of the motorcycle.” Indeed, it’s well worth your while as a new rider to spend as much time as you possibly can learning motorcycle safety, starting with the following essential tips. The experts at Cardo Systems have no shortage of hours and miles spent on a motorcycle, and have come up with these essential tips to help keep all […]

Gearing up for Sturgis– Essentials for Doing the Rally Right By Sturgis.com

There are many reasons people travel the world over to the Sturgis Motorcycle Rally. Most want to experience the beauty and stellar riding of the Black Hills. Others come to see old friends and make new ones, while taking in the top-notch entertainment and events held across the region. The ways folks rally are as varied as their reasons for being here. Some throw a tent on their bike and camp in a local’s yard. Others cruise cross-country in an RV or toy hauler, setting up shop at their favorite Sturgis campground. Some fly in, rent a motorcycle and crash […]

The Best Motorcycle Gifts for the Holidays

Winter is here, and while that often means stowing your bike away for a few months, the downtime from riding gives motorcyclists plenty of time to think. Pondering the next garage project, motorcycle trip, or gear purchase are common places for a biker’s mind to wander over winter. As well as, what would your loved ones like for the holiday? Get some ideas from this guide of the Best Motorcycle Gifts for the Holidays. If you like any of them, click through and purchase. There is still time to get gifts to your friends and family. But time is running… […]

Ladies to the Front

Women have been a part of the Sturgis Motorcycle Rally since its inception in 1938. However, in recent years, as the number of women riders across the nation has dramatically increased to nearly 20% of the motorcycling community, the number of ladies on two wheels at the rally has grown as well. Savanna Rose and Kelly Yazdi on the Biker Belles Ride Five years ago I was 23 and attending Sturgis for my first time. Every year I attend, I’ve seen the demographic change. I’ve seen more women riding down main street or through the beautiful twisty roads in the […]

Dee Snider to Captain Buffalo Chip® 2019 Legends Ride®

Originally posted by Buck Lovell on Tuesday, 26 June 2012 in Buck Lovell’s – American Biker Blog CYCLE VISIONS ELIMINATOR LED TAIL LIGHT AND TURN SIGNALS KEEP YOU SAFE AND LOOK GOOD DOING IT!If you’re looking to clean up the look of the rear fender of your Harley-Davidson Dyna Glide, Cycle Visions “Eliminator” tail light slash turn signal unit is one of the best ways to get that job done, and still have legal rear fender lighting. Not only is the Cycle Visions Eliminator unit much brighter than the stock tail light, it also has a strobe effect (3-to-4 flashes) that […]

The long haul

(Originally Posted by Creeping Jennie on Monday, 05 October 2015 in Sturgis.com Blogs) I’m old enough to remember the days when bikers were not welcome in most businesses during the first week of August anywhere in the Black Hills. They were dirty, smelly, uncouth, they stole gas, dined and dashed, drank and fought. People who enjoyed riding motorcycles, but were not part of the “biker” lifestyle distanced themselves from the “biker” title. “Oh I have a bike, but I’m not a BIKER.” As with most American icons, over the years Sturgis went from being a dirty little secret known by […]

Throw Me In The Bucket

(Originally Posted by Creeping Jennie on Monday, 05 October 2015 in Sturgis.com Blogs) I’m old enough to remember the days when bikers were not welcome in most businesses during the first week of August anywhere in the Black Hills. They were dirty, smelly, uncouth, they stole gas, dined and dashed, drank and fought. People who enjoyed riding motorcycles, but were not part of the “biker” lifestyle distanced themselves from the “biker” title. “Oh I have a bike, but I’m not a BIKER.” As with most American icons, over the years Sturgis went from being a dirty little secret known by […]