SOFTAIL STANDARD IS BACK?

NEW HARLEY-DAVIDSON® SOFTAIL® STANDARD UNLOCKS THE ESSENTIAL CRUISER EXPERIENCE Milwaukee-Eight® V-Twin Performance and Lean Bobber Style Ready For Customization MILWAUKEE (February 24, 2020) – The new Harley-Davidson® Softail® Standard motorcycle offers the essential Harley-Davidson cruiser experience: a lean bobber profile steeped in attitude, the dynamic performance of the Harley-Davidson Softail chassis, and the unrelenting power of the Milwaukee-Eight® V-Twin powertrain. Featuring classic Vivid Black paint and highlighted with gleaming chrome and polished finishes, the Softail Standard model is a Harley-Davidson motorcycle presented in its most elemental form. The contrast of black and bright components gives the Softail Standard motorcycle a […]

Hall of Fame Highlight Class of 2019

Hall of Fame Highlight Class of 2019 The Sturgis Motorcycle Museum & Hall of Fame is featuring Hall of Fame Highlights of this year’s outstanding new group of inductees. Here is a glimpse at what they had to say. For the full story join us at the 2019 Hall of Fame Induction Ceremony (tickets available below). Congratulations and welcome Terry Rymer. *Please note: Hall of Fame Highlights will be published as we receive them from the Inductees. We look forward to sharing information about all of our Inductees in the weeks and months to come. Terry Rymer Born September 1960 […]

Theory of a Deadman Joins Snoop Dogg at the Buffalo Chip® Friday, Aug. 7

Theory of a Deadman Joins Snoop Dogg at the Buffalo Chip® Friday, Aug. 7 Get dirty with the Buffalo Chip Hooligan TT, medicate your hard rock addiction and then get down with Snoop Dogg! Sturgis, SD (June 4, 2019) – A rock, rap and racing extravaganza that’ll raise the dead is headed to the Sturgis Buffalo Chip this August. Theory of a Deadman will perform on the Wolfman Jack Stage on Wednesday, Aug. 7 between the Buffalo Chip Hooligan TT and a performance by the big dog himself, Snoop Dogg. Frenzied fans of hard rock, hip-hop and heart-pounding racing will […]

World-Famous Celebrities to Attend 2019 Buffalo Chip® Charity Rides

World-Famous Celebrities to Attend 2019 Buffalo Chip® Charity Rides A growing number of superstars are slated to mix and mingle with riders at Buffalo Chip charity ride events this August. Sturgis, SD (June 18, 2019) – The list of world-famous celebrities supporting 2019 Sturgis Buffalo Chip signature charity events is growing. Some of the most celebrated names in racing, music and pop culture are scheduled to appear at the following events in the Black Hills this August. Sturgis Buffalo Chip’s Rusty Wallace Charity Ride Wednesday, Aug. 7 – Rapid City Main Street Square to the Buffalo Chip RustyWallaceRide.com One of […]

Peace*Love*Happiness Teams Up with Biker Belle’s Ride

Peace*Love*Happiness Teams Up with Biker Belle’s Ride Celebrate the fastest growing segment of motorcycle enthusiasts while raising funds for worthy local charities. This year Peace*Love*Happiness is teaming up with the very cool Biker Belle’s ride in Sturgis! This moto-centric event is an opportunity to connect with women who are shaping the motorcycle industry, driving change and breaking long held traditions. The ride will be August 6th and take off from the Lodge at Deadwood and end at the Buffalo Chip! Register Now Upgrade your experience! VIP passes help support the Biker Belle’s mission to raise funds for worthy charities. Your […]

Dee Snider to Captain Buffalo Chip® 2019 Legends Ride®

Originally posted by Buck Lovell on Tuesday, 26 June 2012 in Buck Lovell’s – American Biker Blog CYCLE VISIONS ELIMINATOR LED TAIL LIGHT AND TURN SIGNALS KEEP YOU SAFE AND LOOK GOOD DOING IT!If you’re looking to clean up the look of the rear fender of your Harley-Davidson Dyna Glide, Cycle Visions “Eliminator” tail light slash turn signal unit is one of the best ways to get that job done, and still have legal rear fender lighting. Not only is the Cycle Visions Eliminator unit much brighter than the stock tail light, it also has a strobe effect (3-to-4 flashes) that […]

CHART-TOPPING ROCK STARS POP EVIL TO BOOST THE BUFFALO CHIP ON AUG. 8

Originally posted by Buck Lovell on Monday, 11 June 2012 in Buck Lovell’s – American Biker Blog THANK YOU DAKOTA V-TWIN FOR A DAY OF FUN… ​Rhea (pronounced Ray) Trevino was a leather craftsman of hard to equal talent before he died unexpectedly several years ago. His custom leather vests, wallets and other motorcycle rider works of leather-art are riding around on the backs of, and in the pockets of hundreds if not thousands of American bikers. His little leather shop located East of Deadwood South Dakota on highway 385 had a regular clientele of bikers who always stopped in whenever […]

FEDERAL JUDGE CANCELS TRADEMARKS………..

Daytona Bike Week Trademarks Cancelled by Federal Judge: Stating that the trademarks should never have been granted in the first place after being open for decades, a Federal Judge simply threw them out as being too generic to copyright by an outside entity, and saying that at best, only that community could possibly copyright them. She further decided that they had been obtained from the Federal Trademark and Patent office fraudulently and noted that the so-called owners of the trademarks could not enforce them in any way, nor stop anyone from making merchandise for sale at Daytona Bike week. We […]

NO STATE TRADEMARK FOR the NAME STURGIS!!…..

SOUTH DAKOTA Secretary of State Gant reminds trademark applicants about what cannot be trademarked. This is in reponse to the tremendous reaction caused by certain groups who lay claim to the name Sturgis that are trying to prevent others from using the name Sturgis on products they are selling. Buck Lovell….. Secretary of State Jason Gant noted today that the public should be aware that South Dakota Law places certain restrictions on trademarks, and those seeking to trademark their name for exclusive use need not apply. “South Dakota law does not allow persons to simply trademark a name or a […]

It’s over! Sturgis doesn’t own rally or words Sturgis, Sturgis Rally or Sturgis Motorcycle Rally!

Good news! Since day 1 the Sturgis Rally has been by bikers, for bikers. Not by the city government, for bikers. The tradition began when local Indian Motorcycle dealer Pappy Hoel invited a few friends to town for a good time. The Sturgis Motorcycle Rally has been promoted and organized by local small businesses and organizations for 80 years since. That tradition can continue today thanks to recent court rulings that put the power of the rally back into the hands of the people who are most passionate about its existence, bikers. On November 2, 2018, the appellate court ruled that Sturgis Motorcycle Rally Inc. (SMRI),  in fact, did not own or have valid trademark rights to “Sturgis,” […]